Castrol named official motor oil partner of NBA
Castrol, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) announced a multiyear partnership that makes Castrol the Official Motor Oil Partner.
As part of the partnership, Castrol will become official entitlement partner of NBA Rising Stars which takes place annually at NBA All-Star.The agreement also includes presenting partnership of the NBA Pick’Em: Bracket Challenge for the NBA Playoffs, which allows fans to fill out a Playoffs bracket with their postseason predictions for a chance to win exclusive prizes.
The partnership comes on the heels of Castrol’s 125-year anniversary and delivers the brand a dynamic platform to engage audiences both on-and-off the court for years to come.
“Throughout its 125-year history, Castrol has demonstrated a unique ability to engage its consumers through innovation and authenticity,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media.
“We are incredibly excited to team up with NBA and WNBA, two world-leading organizations committed to driving progress,” said Andreas Osbar, CEO of Castrol Americas.In addition to Castrol’s primary position, partner brands including bp, Amoco, bp pulse, Thorntons, ampm, and Travel Centers of America will bolster the sponsorship.
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